#Welfare measures

Welfare measures by Malabar Regional Milk Producers’ Union

The Procurement & Inputs (P&I) Department is responsible for functions related to Milk Production Enhancement at farmer level and Procurement of milk by the Societies and Union. The functions are carried out through its units located at Palakkad, Pattambi, Nilambur, Kozhikode, Kalpetta, Kannur and Kanhangad

A.     Milk Production Enhancement At Farmer Level
The following programmes are carried out at the farmer level to enhance quantity and quality of milk production.
1. Artificial Insemination
Carried out through more than 100 Artificial Insemination centres located at village dairy co-operative societies. These centres are manned by self employed youth or trained society employee.

2. Feed and Fodder Programme

Supply of Balanced cattle feed through the village Dairy co-operative societies at subsidized rates
Supply of straw pellets sourced from other states to farmers at subsidized rates to reduce cost of production of milk.
Supply of baled straw to farmers at subsidized rates from Straw Baling Unit at Palakkad.
Supply of essential drugs and vitamins for up-keep of proper health of milch animals.
Establishment of fodder plots to make available green fodder to farmers at affordable rates
Availability of ready made channel for the State Govt. to provide cattle feed subsidy to dairy farmers from the state exchequer.
3. Total Mixed Ration Programme
The concept of Total Mixed Ration Programme (TMR) is to utilize the locally available crop residues and feedstuff of plant origin for milk production. The main residues proposed to be used are from paddy, banana and jackfruit. The plant to manufacture TMR is proposed to be set up soon.
4. Heifer Development Programme
The objective of the programme is to develop 2000 high quality cows through their adoption and focused attention from the heifer stage itself. Ten heifers each will be selected from 200 Co-operative societies and they are proposed to be given special provisions like vitamins, minerals, medicines and adequate volumes of cattle feed using the special budget set apart for this.
5. Farm Support Programme
This is a new venture aimed at promoting dairy farming as a profitable commercial venture in itself, instead of being carried out as an “add-on” activity to mainstream agriculture. More than three hundred project proposals have already been submitted under the Dairy Venture Capital Fund of the National Bank for Agriculture and Rural Development (NABARD) of India. Out of these proposals, more than 180 have been sanctioned by the bank. The following activities are given support under this venture.
Mechanization of dairy farms through use of milking machines, chaff cutters, animal cooling systems, bio–gas plants, rubber mats, automatic watering systems etc.
Conduct of Farm Entrepreneurs Training Programmes.
Distribution of low cost alternate feeds like beer and tapioca waste to farmers.

6. Decentralized Veterinary Units
Under this scheme veterinarians on contract basis are posted at a central society with required facilities and medicines. Service of these veterinarians is to be made available on cost basis to the farmers of all societies in the area.
7. Procurement of Milk by Societies / Union
The following schemes are being undertaken to assist procurement of milk under proper conditions at the societies and at the dairies under the Union.
Provision of building grants for construction of permanent buildings and facilities for societies and special grants to societies for the erection of bulk milk coolers.
Provision of testing chemicals free of cost to societies.
Provision of milk cans to societies at subsidized rates.
8. Insurance Schemes
The dairy farmers are covered under insurance policies of the Life Insurance Corporation of India and the New India Assurance Company for the following risks.

In addition, a cattle insurance scheme is also operated under the National Insurance Company of India. The premium expenses of all the above policies are met either entirely by the Union or jointly with the societies and beneficiary farmers.
9. Women Cattle Care Programme
This programme mainly focuses on periodically training groups of farm women in a village by a trained women promoter selected from the same village. The focus areas of training are the following:

10. Co-operative Development / Institution Building Programme
This programme mainly involves training of elected Board members and employees of societies to take an active and effective role for themselves in the development and growth of their society through planning , strategy formulation, budgeting etc.

11. Awards and scholarships

In order to develop a competitive spirit among farmers for achieving excellence in their field of activity, awards are given each year to farmers and societies who show the best performance. In addition four types of scholarships are also given to farmers’ children to enable them to pursue education at various levels.

12. Malabar Rural Development Foundation
Malabar Rural Development Foundation is a charitable trust registered under the Indian Trusts Act 1882 for implementing non – core social developmental activities for the benefit of farmers in Malabar region. It is managed by a board of trustees consisting seven members including Chairman of KCMMF Ltd , Chairman of MRCMPU Ltd and Managing Director of MRCMPU Ltd. The major initiatives of MRDF include the following.

Financial support for the education of children of farmers and employees who have registered under the trust.
Distribution of low cost alternate cattle-feed like beer waste.
Procurement and distribution of farm machinery like milking machines, chaff cutters, rubber mats etc. at reasonable rates to farmers.
Implementation of Farm Tourism Initiatives involving the linkage of dairy farms and scenic spots in Wayanad District, so as to give tourists an opportunity to spend quality time with the dairy farmer in the village.

Welfare measures by Ernakulam Regional Milk Producers’ Union

The Union has 8 veterinary service units and 1 decentralized veterinary units through which around 8000 veterinary emergency cases are attended every year.

Ernakulam Milk Union has established 118 artificial insemination centers in the societies, by training the DCS staff and providing them the cryocans and A.I accessories under the NPCBB programme. These centres carry out around 80000 artificial inseminations every year.

Cattle feed is made available to APCOS. About 3000 MT of cattle feed is sold by the APCOSs every month.

Heifer Adoption Programme: Female calves with good pedigree are collected and given cattle feed at 50% cost up to the age of first calving.

    Interest subsidy for cattle loan.
    Cattle Insurance Premium Subsidy.
    Mediclaim insurance for farmers, Society staff and their family members.
    Milking Machine Purchase Subsidy.
    Paddy straw supply at subsidized rate.
    Cattle shed construction, renovation subsidy in Idukki district.
    Special prizes to leading farmers.
District wise awards for best performing societies, bulk milk cooler units, farmers and societies supplying best quality milk.
    Subsidy for milk can purchase.
    Subsidy for purchase of electrical centrifuge.
    Building grant to selected societies.
    Transportation charges to farms.
    Subsidy for purchase of rubber mats.

Welfare measures by Trivandrum  Regional Milk Producers’ Union

Service at Farmer level

TRCMPU renders services at farmer level in many respects
Union renders services of varied types to the farmers for their welfare and enhancement of Milk Production.
As per Calf adoption scheme of the Union,a sum of Rs. 1 Crore 37 Lakhs is being spent in the four districts during the year 2009-10. For Fodder development Union gives financial aidance to the farmers.Similarly financial support is extended for :

Cattle feed Subsidy for a sum of Rs.30 Lakhs
Cattle feed Supply for Mini Dairy Schemes
Cattle insurance for Milch animals and
Free Dewormer to Mirch animals
In addition Benevolent fund scholarship to farmers' children , Cattle Insurance Treatment facility to the cows are also provided .

Service at Society level

TRCMPU renders services at Society level in many respects
TRCMPU Ltd. has adopted an integrated approach for development of Primary milk Producers's Co-operarative societies and its farmers in the four districts of Kerala.
1. Provides Supervisory services to the Society
2. Provides audit related services to the Society
3. Union supply register,milk testing equipments and chemicals to the Societies.
4. Gives financial incentives to the Societies
5. Gives building grant for construction of office building for the Societies.

Service at Customer level

Union has more than 5000 agents for milk. The Dairies offer round the clock customer care support for its agents and consumers. Union supply milk daily twice to its agents. Milk is supplied against advance payment 4% of MRP is offered as commission to agents. Agents are given sales promotion materials, Puf boxes to store milk in chilled condition, trays to stock milk, etc.